Grant McCracken writes: "Eventually, the internet mediators are going to have to pay the content provider just as surely as the old mediators now do."
Doesn't this statement rather gloss over the way value is increasingly expressed online in terms of attention and virtual currencies rather than cash?
The Attention Economy is becoming ever more fluid and less granular, making it hard for individuals or small communities to trap enough value in their online presence to monetize it significantly. Even leading blogger (and, effectively, community gatekeeper) Guy Kawasaki
disclosed recently that his AdSense revenue was really rather modest (2,436,117 yearly page views yielding a princely $3,350).
It seems to me that the balance of financial benefit from online content creation may yet shift even further away from the creators and towards the big content re-aggregators.
The value accruing to individuals and even communities is huge, when measured in terms of personal and shared brand, knowledge and network. Just don't expect a steady flow of cash unless you happen to create the next
Chad Vader.
A good job, then, that most of us blog etc. for the love of it!
[also left as a comment on Grant's post]
Labels: aggregation, attention economy, economics, money, scale economies, value, virtual currency