Fast Food: Ads vs. Reality

Found via Andy Sack:

Fast Food: Ads vs. Reality

Each item was purchased, taken home, and photographed immediately. Nothing was tampered with, run over by a car, or anything of the sort. It is an accurate representation in every case. Shiny, neon-orange, liquefied pump-cheese, and all.

I don't think this was the response intended by the blogger of these images, but I really don't know which one is more repellent to me. So there is at least some kind of branding consistency across the two, from my perspective. ; )

Soulful brands

YoSushi! founder Simon Woodroffe, talking to entreprenologist Steve Parkes on the Flying Startups Podcast:

"The brands that people will trust in the future are the brands that haven't been designed by advertising agencies; where the soul of the people who are behind them actually come out in that brand."

Indeed. As customers, we are more and more looking for the identities of the people behind the brand to shine through the identity of the brand itself.

It's called authenticity.