Google to launch mobile service in UK?

From TechCrunch:

We’ve heard from a good source in the mobile industry that Google may be preparing to launch its own branded mobile network in the UK in the next few weeks. If our source is accurate, Google will become a Mobile Virtual Network Operator (MVNO) via a deal with UK mobile phone company O2.

So we Brits could be the guinea pigs for a seamlessly Google-mediated virtual life? Well, I guess we are the global leaders in the evolution of the Surveillance Society...