You are what you phone?

Nielsen Media has been asking some Australians about mobile identity—or rather, the identity of mobiles:

If you're carrying a Motorola mobile phone the chances are you are under 24 and fashion conscious.

But if you've got a Nokia in your pocket (or briefcase), it's a fair bet you might be a family-minded, middle-aged manager.

Sony Ericsson handsets are favoured by ambitious young men trying to make their mark; LGs are tops with mums; while Samsungs are wielded by young women focused on their career, a study of mobile phone usage shows.

Nielsen Media Research associate director Mr Jody Loughlin said all makes of mobiles had a wide spread of customer types but some groups were more attracted to certain brands than others.

Hum, am I really an ambitious young man trying to make my mark? Or does the insight only apply to Australians? And is 34 young these days? ; )