weaverluke blog—an introduction

Q: What do psychology, economics, id cards, memory, shopping, the web, brand, the environment, ethics, neurology, privacy and surveillance (and myriad other topics) all have in common?

A: Identity. I believe that approaching our experience of ourselves, each other and our world in terms of identity—and its corollorary concept, value—enables us to draw together diverse threads of enquiry into a self-consistent intellectual framework.

Within such a framework, it would be possible to attain wisdom about what makes us human beings thrive, individually and collectively (in social groups, companies, nations, as a race), where only fragmented understandings have previously existed.

At the same time, understanding identity is ever more crucial to the achievement of very specific and tangible challenges—such as how to manage brands, deliver personalised advertising, evolve effective business models, create a workable id card scheme, create successful virtual worlds and virtual currencies and facilitate ethical and environmentally sustainable consumer behaviours.

This blog, founded in summer 2004, is my attempt to contribute towards our understanding of identity in both broadly abstract and tangibly specific ways. (And because that quest can come to seem awful serious sometimes, along the way I look for opportunities to indulge in a little silliness.)

I warmly invite you to join the identity conversation at weaverluke by subscribing to blog updates—and adding your thoughts, if you are so inspired, in the post comments. If you would like to explore a particular sub-topic on the blog, please click on the links in this post, above.