Netvibes Universe—personally branded portals

Sam Sethi reports on the new Netvibes Universe:

This afternoon Netvibes will announce the launch of Netvibes Universe, allowing users to create highly customized versions of Netvibes and publish them for public access.

Netvibes has created 100 or so branded versions for the launch - users will be able to create these in about six weeks. In addition to making the page public, publishers can also highly customize their Universe page by adding their own CSS and HTML.

This sounds like a pretty powerful way to re-aggregate the web through the filter of your own identity, in terms of your personal interests and "brand". I shall experiment with interest...